Your headshots should reflect your personal or business brand - they should show who you are, or what your brand is about. People need to get a sense of what it's like to work with you or spend time with you from your profile photos.
I do that by making my headshots full of colour, shooting them mostly outdoors with interesting, vibrant backdrops and by keeping them as natural and un-staged as possible.
I love reportage and storytelling photography and I inject this vibe into my headshot work.
I work with entrepreneurs, bloggers, freelancers, small business owners, creatives, PR and marketing agencies, actors, artists, musicians and marketing teams.