Case studies

Hello, I'm Lauren Psyk. I shoot headshots in Brighton and I write copy for websites and blogs. Here are a few of my recent projects.

Hilary Ellis, Talent for Change

I was delighted to be asked to work with Hilary Ellis, a Brighton based career coach, on her recent re-brand. I delivered new website copy, headshots and blog posts which bring out her warm and friendly approach, whilst emphasising her professional skills and expertise. The project involved collaborating with local brand designer Chloe Upton, who delivered a new visual identity, logo and website design. 

The result is a bold, bright new look with headshots and copy that complement Hilary's new brand. 

"I so enjoyed working with Lauren. I'm thrilled with the portraits she took for my new website, which absolutely capture the look and feel I was hoping for. Lauren also did a great job writing and editing my website copy and blog posts. Whether in words or images, she knows how to bring out what's really important - the essence of who you are and what you want to say. I definitely recommend her services."

Hilary Ellis, career coach, Talent for Change

Lauren Stoney, health coach

I've been delighted to work with Lauren Stoney, a Brighton based health coach, on several personal branding photo shoots to help with her marketing and social media strategy. The goal was to tell Lauren's story and help her connect with her ideal customers. Since working with me, Lauren has seen tangible benefits in her business, including more leads and bookings. In fact, she's seen a 600% increase in her conversion rate!

Health coach Lauren Stoney  in front of some graffiti in Brighton

"I've always known that building a warm and personable brand through the use of images was important, but I hadn't realised just how much of an impact it would have on my business. Since working with Lauren and my social media agency, I have noticed a lot more leads coming through and being moved along the 'like and trust' part of the client journey. During this time, I have seen my conversions increase by 600%. So don't underestimate the power of photos! Combining this with your own personal storytelling is a powerful combo that WILL get you results."

Lauren Stoney, health coach, Brighton

Hands holding an iPad showing the homepage of Jo Murfin's website

Jo Murfin, career coach

Brighton based leadership coach Jo Murfin asked me to work with her to create some headshots for her new website and brand. 

I met with Jo and her brand and website designer Richard Excell to ensure the photo shoot would be on brand. I was able to capture Jo's brand colours in some of the backdrops.

The result is a set of headshots that reflect Jo's personality as well as her professional brand.  

"Working with Lauren was an absolute pleasure. I wanted something colourful and energetic, which reflected my personality and my professional brand at the same time - Lauren certainly achieved that! The shoot was outside and Lauren put me at ease. It was so much fun, and her energy and expertise meant that we got lots of varied shots. The pictures are excellent quality, just what I want. I highly recommend Lauren for creative and professional photographs."

Jo Murfin, career coach, Brighton


Newboldology needed fresh new headshots and website copy that better reflected their evolving business and they approached me for help.

I delivered new website copy and headshots that complement their brand palette. The result is a really engaging new website which helps Newboldology to connect with their customers. 

"Lauren's style of headshots was exactly what we wanted for our website and marketing. We are delighted with our photos! The website copy makes us smile as it sums us up to a T! We love it - the tone, the words, everything! It's also helping get over those small moments of imposter syndrome because I read it and think "yeah, I do know what I'm doing!" "

Suzie Newbold, Newboldology