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  1. If you’re the face of your business, you need to have a strong personal brand. Your personal brand is what draws your ideal customers to you. It’s what helps them get to know and like you, so they feel confident buying from you. It helps them understand if you’re the right fit for them, so you can attract more of your dream clients. 

    I’m Lauren Psyk, a personal brand photographer in Brighton. I specialise in creating portraits, headshots and brand images, so you can get ahead of your competition and grow your business. In this post, I’m going to show you how to use photographs to create a top notch personal brand, so that your clients will be reaching for their credit cards and booking your services.